Depuis quelques semaines, j'attendais une opération whaou pour traiter du concept de PR Stunt.Un PR Stunt, c'est la création d'un évènement original,étonnant voire sensationnel dans le but de générer des reprises média et de l'intérêt, et par la suite développer une meilleure reconnaissance du produit / service en l'associant avec !
La marque de glace Ben&Jerry's est habituée à promouvoir ses produits par des actions alternativement étonnantes: en France, nous avions eu des opé comme la compil' Woody Tunes en 2007, le Free Cone Day, ou comme en Asie en Mars dernier, l'apparition de la mascotte B&J pour la promotion d'une glace Chocolate MacadamiaIl ya quelques jours, la Vache du Vermont a récidivé cette fois-ci via les médias sociaux. Une application Facebook permet aux utilisateurs de Facebook, Twitter et autres de renverser leur pseudonyme, message d'accueil, tweets...
L'objectif étant de promouvoir la nouvelle gamme de glaces renversées, Les Flipped Out Sundaes... Effet immédiat, il nous ne nous reste plus qu'à mesurer le nombre de pseudos renversés ! ViaEnglish definition of PR StuntA PR stunt is producing a strange, original or sensational story with the intention of creating media and public interest, hence getting greater recognition of the product associated with it. As it’s the buying public many companies are ultimately interested in, PR stunts also often include guerrilla or ambient marketing. A substantial part of this is memorable on-street promotional activities, usually undertaken without permission.
Ben&Jerry's used to communicate through PR Stunt and alternative tools. For example, many interesting cases took place in France, when the brand was likely to increase its brand Awareness; in fact, I can mention Woody Tunes (a release of cover songs compilation), the Free Cone Day. Worldwide, the ice cream maker used to organize public events to generate PR and media coverage.
As Mashable deals with, "the ice cream maker has just released their new Flipped Out sundaes, and to celebrate the event and spread the flipped out word virally, they’ve cooked up FlipMyText. The app is just a quick way to input words, flip them upside down, and copy and paste them anywhere, but the transfigured text is already making waves with flipped out status updates being posted to both Facebook and Twitter
FlipMyText lives on Ben & Jerry’s Flipped Out Facebook Page, and anyone can use the mini app to type, flip, and paste upside down text. It’s seriously simple – just type and watch the widget flip on the fly.
The FlipMyText social media marketing campaign is a perfect tie-in with the new sundaes, which require flipping for full enjoyment, and we think it’s not only fun, but a fantastic way to reinforce the Ben & Jerry’s flipped out message.
So let’s have a little laugh with this lighthearted campaign. Use the FlipMyText app to turn your comment to our post upside down, then copy and paste it below. Bonus points for selecting to tweet the comment as well."
English Version Via Mashable
