Nissan vient de sortir une nouvelle campagne pour sa voiture de sport la SE-R, réalisé par TBWA Toronto.
La particularité de cette campagne, c'est qu'ils ont utilisé une voiture au modèle 1/10ème! De quoi donner envi aux parents de piquer le jouet de son fiston...
Au premier abord, on se dit que la rue est vraiment grande...mais "que néni", il s'agit bien d'une voiture téléguidé.
Je vous laisse avec le making of...ou les créa de TBWA se sont plutôt bien amusés!
Thanks to...
English version :
Nissan has just released a new campaign for its sports' car the SE-R, produced by TBWA Toronto.
The peculiarity of this campaign is that they have used a 1/10th model car! Which give to parents a way to still toys of his son ...
At first, we say that the street is really big ... but it isn't! Indeed it's really an unmanned car.
Please let free to check the making of ... where creative director of TBWA have more than a big fun!
The peculiarity of this campaign is that they have used a 1/10th model car! Which give to parents a way to still toys of his son ...
At first, we say that the street is really big ... but it isn't! Indeed it's really an unmanned car.
Please let free to check the making of ... where creative director of TBWA have more than a big fun!
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