Dodge Quest...nostalgic buzz marketing

samedi, mai 31, 2008

How to promote differently and attract ' born in the 80's ' consumers ? Dodge Japan gives us one example while creating a video game... In an environment quite similar to 'Zelda', your mission is to conquest Lucy's heart...To succeed in it, you'll need fight all rivals and drive a fantastic Dodge car...

Just an interesting and fun way to advertise its products...

Dodge Quest
Dodge Japan

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